Dr Nimrita Bassi

Founder & CEO, Marketing Essentials Lab

Nimrita Bassi is the founder and CEO of Marketing Essentials Lab, a UK-based B2B agency. She started the agency in 2019, and her work centres on designing LinkedIn company pages and content that meet decision-makers where they are online, making it easier for brands to build relationships and have meaningful conversations with their audiences. Nimrita holds a PhD in Online Customer Experience from the University of Exeter and combines academic research with practical work supporting companies.

Why do you support the work of The Entrepreneurs Network?

Entrepreneurship is the lifeblood of any economy, and The Entrepreneurs Network plays a crucial role in not only helping shape policy but also nurturing a powerful community where founders can come together, share ideas and be supported. I have been following the work The Entrepreneurs Network has been doing to make the UK a truly great place to start and grow a business, and I could not be more delighted to support them in their mission. Today, high tax rates, complex regulations and a lack of meaningful incentives are not only deterring too many businesses but preventing scale.