Dr Nimrita Bassi

Founder & CEO, Marketing Essentials Lab

Nimrita Bassi is the founder and CEO of Marketing Essentials Lab, a UK-based B2B agency. She started the agency in 2019, and her work centres on designing LinkedIn company pages and content that meet decision-makers where they are online, making it easier for brands to build relationships and have meaningful conversations with their audiences. Nimrita holds a PhD in Online Customer Experience from the University of Exeter and combines academic research with practical work supporting companies.