Dan Maudhub

Founder, Wonderful

Dan Maudhub is an entrepreneur, adviser and non-executive director with over 20 years’ experience helping leadership teams scale organisations through disciplined innovation, digital transformation, and commercial execution.

He has worked with founders, boards, and investors to accelerate growth, modernise operating models, and unlock value by blending creativity, technology, and strategy, always with a clear line to revenue, efficiency, and enterprise value.

Dan has led large-scale digital transformation programmes for complex organisations, including the NHS, British Airways and Pfizer, where projects focused on service redesign, digital platform development, and stakeholder adoption at national scale.

In 2025, Dan exited his own digital agency to an employee ownership trust, after building it into a multi-award-winning business. He is passionate about the role of entrepreneurship in driving growth and change, and about empowering the next generation of entrepreneurs. He advises a number of startups and scaleups through his consultancy, Dubster.

Why do you support the work of The Entrepreneurs Network?

The Entrepreneurs Network is vital to advancing research and debate on entrepreneurship, and to championing entrepreneurs across the UK.