The FFF interview: Laura Tenison MBE, founder, JoJo Maman Bébé


For the first in a series of interviews with the inspirational members of our Female Founders Forum, I caught up with JoJo Maman Bébé founder Laura Tenison MBE.

Tenison may have the drive and tenacity typical of many entrepreneurs, but her business still remains in the unemployment-ridden dock town in South Wales where she grew up. She is on a mission to help regenerate local high streets, and for her, success goes hand-in-hand with social good. And she has little sympathy for those founders who think entrepreneurship should be easy.

“‘I worked three jobs when I started JoJo,’ she says. ‘I slept on the floor of my flat and rented out my bedroom. Entrepreneurship is hard. But I feel those entrepreneurs who are really challenged in the early years are those who achieve longevity. They’re the ones who know how to solve problems.'”

Read the article in full here.